Now that you can’t avoid auto-playing videos on Instagram, Facebook and Twitter, I think many people will find cinemagraphs relaxing in comparison. It remains to be confirmed whether cinemagraphs are just a fad or are here to stay. Flixel also provides a $19.99 monthly subscription to access all these apps and a hosting service. The flagship app, Cinemagraph Pro for OS X, is a premium app for professionals and is available for $199.99 Cinemagraph Pro for iOS costs $49.99 and a timelapse app for OS X for $24.99. So far, the company has released three different apps. Going forward, the company plans to develop this kind of partnership with brands and iterate on its apps. In February, Flixel released a professional version of the app for Mac with upgraded features previously only available for the iPhone, iPad, and iPod Touch. Here’s a good example of a Lincoln car ad featuring Matthew McConaughey: One Time Fee (Project, Sponsorship or Outright Purchase). Flixel even has an in-house production team called Flixel Studios to work with brands on these campaigns. In 2014, Flixel was honored with an Apple Design Award and Best of 2014 in the App Store. The company has already partnered with the Emmy’s, Facebook, Instagram, America’s Next Top Model and A&E. It’s a sort of hybrid of a still photo and a GIF that catches the eye the way a still photo can’t.Īnd it makes sense to bet on cinemagraphs as they can make a great ad format for Instagram or Twitter. While there are multiple cinemagraph apps in the App Store, cinemagraphs are a relatively new format. The company has a beautiful gallery of cinemagraphs on its website. It is generally an endlessly repeating movement. A cinemagraph is a still photo with a minor video element. Today, the company is announcing a $2.2 million seed round led by Extreme Venture Partners with Cranson Capital Securities and business angels also participating.įlixel is all about cinemagraph software. Toronto-based startup Flixel has built some pretty neat apps for OS X and iOS.
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